Established in 2005, by former World Championship Tour veteran and ASP East Coast Champion Matt Kechele along with his wife Diana, Freak Traction prides itself on quality products, and exceptional service. Matt and Diana have both held deep roots in the surf industry for well over three decades, and through years of experience working specifically with surf traction the duo formulated Posi+Grip™, the world's first 12X multi-directional traction groove pattern. The asymmetrical pattern, combined with a diamond embossed surface and super soft EVA foam, offers the best non-slip, ultra light weight traction on the market. Freak provides the same approach with another original design, the Super Cush™ leash strap, a world's first in surf leashes. Freak introduced the Super Cush™ comfort non-slip straps on all Freak surf leashes, wrapping your ankle in soft air cushions, preventing sliding and irritation. The Freak Traction brand now offers many great products to finer surf shops throughout the world, and to its online allegiance of followers including support from a stellar cast of team riders in surf, skim, skate, and wake. Freak Traction offers the best in every category for quality, function, and design!